About Us

We specialize in providing Communications and Project Management services, offering data-driven and sustainable solutions through social and behavioral change approaches. Our dedication lies in assisting businesses, governmental agencies, and non-profit organizations in achieving their missions through sustainable initiatives.

1. Vision: To champion a human-centered and data-driven social and behavioral change communication approach supporting sustainable development.

2. Mission

To provide unified communication solutions for programming using Social and Behavior Change (SBC) and marketing techniques.
To employ research findings to inform communication strategy and implement seamless communication and project management services for sustainable development.

3. Approach & Product Description

Behavioral Science Integration: Utilizes innovative, human-centered, design approach, and data-based behavioral science to develop effective, ethical, and human-centered communication solutions.
Partnerships: Collaborates with organizations deeply invested in the communities they serve to ensure solutions are contextually relevant and aligned with unique needs.
Strategy: Adopts the Socio-Ecological Model (SEM) to address behavior change at scale, tailoring interventions according to specific challenges identified at each level.

Utilizes the Health Belief Model (HBM) for granular analysis and tailored actions at the individual level, focusing on perceived susceptibility, severity, benefits, barriers, and cues to action.

4. Services and Programs

Research & Design Strategy: Develops strategies based on research findings to inform communication strategy.
Message Development: Creates and pre-tests content, including key message design.
Implementation: Executes community-wide events, mass media, and social media engagements, along with strategy and message development.
Fundraising: Provides services for fundraising initiatives.

Our Team

President, Sustainable Communications: Martha Gebreyohannes, with over 15 years of management experience, our company boasts a seasoned leader and woman entrepreneur. Her expertise spans various facets of business, from strategic planning to team management. With adept leadership skills and a knack for storytelling, Martha excels in promoting financial literacy and managing diverse teams to deliver engaging content. With Martha at the helm, our company remains committed to fostering growth, diversity, and inclusivity in everything we do.

Our experienced team drives impactful projects with expertise in communications, development, creative innovation, diversity, and technical leadership. Specializing in humanitarian, health, and development contexts, we craft targeted strategies, lead large-scale campaigns, and ensure seamless client communication. From research to fundraising, our professionals deliver results, fostering sustainable change and empowering communities worldwide.

Communications Project Lead: Fitsum Habtemariam. brings over 15 years of experience in communications and project management across counties in Africa, Middle East, South Asia, Europe and in USA, with expertise in data-driven crafting strategic content for targeted audiences for Sustainable Development Goals.
Technical Team Lead: Dr. Dessie Mekonne, a senior technical advisor with over 20 years of international experience, specializes in improving access to family planning services and maternal and child health initiatives.
Fundraising, Client Management Team Lead: Todd Roupp, skilled in fundraising and partnership forging, leverages diverse funding sources and philanthropic networks for project success.
Strategic Digital Fanancing and Economic Empowerment Sr. Advisor, Eric Morttey is a digital finance expert with over 15 years of experience in digital financial services, microinsurance, and community-based microfinance across Ghana, Papua New Guinea, Sierra Leone, and The Gambia. He has supported Central Banks on financial inclusion policies and led initiatives empowering women-led MSMEs through innovation, digitization, and access to finance.
Strategy Team: Dr. Michael Jana., with a PhD in Development and Governance, possesses over 15 years of expertise in Development, including Social and Behavior Change Communication, and has collaborated with prestigious international organizations.
Creative Development Team: Rodrick Mhango, an entrepreneur and partnerships consultant, leverages over 20 years of experience to empower vulnerable populations through sustainable development initiatives.
Strategy Team: Heather Doggett, with 27 years of museum leadership, excels in diversity and inclusion, experience design, and forming unique partnerships for behavior change campaigns.
Research Team: Gladys Kimboi, a Global Knowledge Management leader, boasts a decade of experience in international development, specializing in proposal writing and securing grants.
Client Management Team: Bianca Flores, an International Relations graduate fluent in Spanish, French, and proficient in Portuguese, brings expertise in client outreach and engagement.
Regional Manager: Yared Kifle, brings over 20 years of experience in entrepreneurship management in Africa in the private sectors, with expertise in Partnership, Marketing and Team Management.
East Africa Team Lead: Jokey Bona, with over 16 years of experience in commercial and social marketing, business development, brand development and positioning, brand advertising, behavior change communication, creative writing, strategy formation for SBCC, and execution of BTL and ATL activities for condom and contraceptives social marketing, family planning, nutrition business development, and community mobilization/engagement, involving various stakeholders, audiences, and communication mediums.